As a result of the digital age, the traditional press release has gone high-tech. Combining content with visual and interactive elements will set ones communications apart. Here are three twists on the traditional press release that can help you cut through the clutter and stand out with your competitors.
Multivu/PR Newswire recently came out with a nifty product called the Access, Reach and additionally Connect (ARC) engagement platform that distributes multimedia and social media content across multiple digital channels. The ARC platform lets you engage with media, bloggers and target audiences using an accessible and interactive format distributed via PUBLIC REALTIONS Newswire's network. Developed as a free-standing, interactive media player and landing page, the platform offers the ability to combine in addition to distribute video, multimedia, photos, coupons and promotional content. As users interact with the platform, it analyzes internet activity analyses; monitors real-time impressions, views and streams; and monitors and tracks social media activity. The draw back? It can be a pricey option, though worth the investment for the right campaign. Get more here tech info
